Actor and producer Ajay Devgn is known for making headlines for his blockbuster action-packed flicks. But this time, he is making news for co-founding The GlenJourneys, a luxury single malt along with Cartel Bros. It is reported that the premium spirit is all set to enter into the domestic retail market.
It is produced in the Scottish Highlands and its latest Cask Series, finished in Rum, Bourbon, and Sherry casks, has been developed specifically for the Indian market, reflecting both global whisky expertise and local consumer preferences. And it is reported that The GlenJourneys is now bringing its offering to Indian consumers at a price point of Rs 6409 and they aim to secure 20 percent of India’s luxury single malt segment within the next two years. For the unversed, they are known for their Pioneer Edition—a 21-year-old Highland single malt priced at Rs 50,000.
As per reports, Maharashtra will be the first state to launch the Cask Series, with the company targeting 10,000 cases by the end of the current financial year. Rollouts in Haryana, Uttar Pradesh, Goa, and Chandigarh will follow in November 2025, with other markets slated for early 2026. The Cask Series will be available in premium retail outlets in Mumbai starting October 2025, with a phased rollout to other metros in subsequent months.
Ajay Devgn, Co-Founder, The GlenJourneys, states that globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody — where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series that’s been thoughtfully curated, where every finish reveals the quiet power of time, wood, and artistry.
What is single malt whisky?
Single malt whisky is a premium category of whisky known for its purity, craftsmanship, and distinct regional character. The term “single malt” refers to whisky made from malted barley and produced at one single distillery, rather than being blended from multiple sources. This gives it a unique flavor profile that reflects the distillery’s location, climate, and production methods. Traditionally distilled in pot stills, it’s often aged in oak casks for years, allowing it to develop deep, complex notes of smoke, fruit, spice, and wood depending on the region and aging process.
Difference between whisky and single malt
While all single malts are whiskies, not all whiskies are single malts. The key difference lies in their ingredients and production process. Whisky is a broad term for any distilled spirit made from fermented grain mash—using grains like barley, corn, rye, or wheat—and can be either blended or single-grain. Single malt whisky, however, is made exclusively from malted barley and produced at one single distillery, giving it a unique and pure flavor profile. Unlike blended whiskies that mix spirits from multiple distilleries to achieve consistency, single malts reflect the craftsmanship and character of their origin. As a result, single malt whiskies are often richer, more complex, and appreciated by connoisseurs for their depth and individuality.
Disclaimer: Alcohol consumption is injurious to health. It is strictly prohibited for individuals below the legal drinking age as per local laws.
Thumb and Embed Images Courtesy: istock
It is produced in the Scottish Highlands and its latest Cask Series, finished in Rum, Bourbon, and Sherry casks, has been developed specifically for the Indian market, reflecting both global whisky expertise and local consumer preferences. And it is reported that The GlenJourneys is now bringing its offering to Indian consumers at a price point of Rs 6409 and they aim to secure 20 percent of India’s luxury single malt segment within the next two years. For the unversed, they are known for their Pioneer Edition—a 21-year-old Highland single malt priced at Rs 50,000.
As per reports, Maharashtra will be the first state to launch the Cask Series, with the company targeting 10,000 cases by the end of the current financial year. Rollouts in Haryana, Uttar Pradesh, Goa, and Chandigarh will follow in November 2025, with other markets slated for early 2026. The Cask Series will be available in premium retail outlets in Mumbai starting October 2025, with a phased rollout to other metros in subsequent months.
Ajay Devgn, Co-Founder, The GlenJourneys, states that globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody — where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series that’s been thoughtfully curated, where every finish reveals the quiet power of time, wood, and artistry.
What is single malt whisky?
Single malt whisky is a premium category of whisky known for its purity, craftsmanship, and distinct regional character. The term “single malt” refers to whisky made from malted barley and produced at one single distillery, rather than being blended from multiple sources. This gives it a unique flavor profile that reflects the distillery’s location, climate, and production methods. Traditionally distilled in pot stills, it’s often aged in oak casks for years, allowing it to develop deep, complex notes of smoke, fruit, spice, and wood depending on the region and aging process.
Difference between whisky and single malt
While all single malts are whiskies, not all whiskies are single malts. The key difference lies in their ingredients and production process. Whisky is a broad term for any distilled spirit made from fermented grain mash—using grains like barley, corn, rye, or wheat—and can be either blended or single-grain. Single malt whisky, however, is made exclusively from malted barley and produced at one single distillery, giving it a unique and pure flavor profile. Unlike blended whiskies that mix spirits from multiple distilleries to achieve consistency, single malts reflect the craftsmanship and character of their origin. As a result, single malt whiskies are often richer, more complex, and appreciated by connoisseurs for their depth and individuality.
Disclaimer: Alcohol consumption is injurious to health. It is strictly prohibited for individuals below the legal drinking age as per local laws.
Thumb and Embed Images Courtesy: istock
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