Rodial's Bee Venom anti-ageing serum that 'lifts skin' in a week drops from £375 to £75

In a world where we spend hours looking at screens and other gadgets, digital ageing has taken a toll on many people. The beauty industry has plenty of products to repair skin damage and boost collagen production - including , an anti-ageing formula with precious minerals.

Formulated with colloidal gold, nano-peptides and bee venom complex, the 30ml serum is priced at a staggering £375 but is now on sale for £75 - giving shoppers a £300 saving. The Rodial skincare buy is said to "give three dimensional plumping and lifting effects on skin's appearance".

Royal fans might have heard about Rodial's Bee Venom skincare range as Princess Kate reportedly received Bee Venom facials to revitalise her skin and smooth out lines and wrinkles. The combination of pure liquid gold, double dosage bee venom, cyclopeptide-5 and AuraSphere N boosts instant radiance by plumping the appearance of wrinkle depth and blurring fine lines.

Rodial is not the only beauty brand that develops skin rejuvenating formulas from bees, luxury French beauty brand , from £49, is a lightweight serum that draws its repairing power from three types of honey produced by the black bee, a species selected for its rarity and the power of its honey.

is suitable for acne-prone skin and aims to reduce the look of breakouts, enlarged pores and redness. LookFantastic is selling a 30ml tube at £55.

Rodial shoppers have seen an improvement in their skin within days of using the Bee Venom 24 Carat Gold Super Essence and it has garnered a 4.9 out of five average score from reviews.

One shopper wrote: "I use this and the matching cream in the evening and I have noticed my skin is tighter, smoother and more plumped. I also suffer from redness and the combination of products is making a visible difference. What's not to like? Lovely texture and scent too."

Another customer who is over 56 years old shared: "Even after two days of usage the firmness and lift is noticeable. The golden glow from the 24 carat gold is incredible. The amount of compliments I have had is incredible. I'm getting another one...I have to have a spare."

But a third left a lukewarm review and said it's 'nothing spectacular but is enough'. The discounted price is not cheap comparing to other brands however another customer noted: "This super serum has been very beneficial because I see a difference after a few days of using. It's quite pricey but definitely worth the money for my face."

The , now available online at £75 instead of £375.