Kim Kardashian's huge smackdown to Kanye in week his documentary airs

Fashion queen Kim Kardashian has come out fighting with her ex Kanye West - by signing up with one of his oldest brand rivals.

She has today officially unveiled NikeSkims, created in partnership with Nike, in a move that is sure to tick off the rapper. He sawhis partnership with the sportswear giant come crashing down in November 2022 after sharing anti-Semitic remarks on social media.

Adidas filed a lawsuit against disgraced Kanye attempting to freeze $75 million (£55million) of his brand Yeezy funds after going their separate ways. They made contributions to organisations including the Anti-Defamation League and Robert Kraft's Foundation to Combat Antisemitism as Adidas chief executive Bjørn Gulden defended the decision to sell the stock. He said: "This is much better than destroying and writing off the inventory."

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Now Kim has gone with Nike for her new apparel collection, which launches on Friday. It features body-sculpting pieces designed for sports performance and includes sports bras, hoodies, and leggings. Adidas and Nike have been mega retail rivals for more than 60 years.

It coms as Kayne's new documentary In Whose Name? airs. He is seen furiously lashing out at Kim before being told by his cousin that he is putting himself and his family in danger of being murdered. It includes the breakdown of his marriage to the billionaire businesswoman.

After the collab was today confirmed, Kim told Vogue: “Skims is very body-oriented—we do swimwear, loungewear, shapewear—so our next evolution was that we really wanted to do activewear. Our dream was to work with Nike: Their legacy, innovation, and athlete insights—it was the perfect thing to mix with Skims, and our dedication to the female form.”

But maybe Kayne won't be too upset at Nike getting one over the firm he used to be close with. He previously went to war with the brand and fired a savage shot at Adidas for "blatant copying" of his Yeezy slides.

The rapper and sports brand had been collaborating together for almost a decade, but he has slammed their latest release - the Adilette slides.

He called out the company's CEO Kasper Rorstad in an angry Instagram rant in 2022, writing: "THIS IS YE driving down the same street Kobe passed on. Maybe I feel that Mamba spirit right now. To Kasper I’m not standing for this blatant copying no more. To all sneaker culture To every ball player rapper or even if you work at the store

"This is for everyone who wants to express themselves but feel they can’t cause they’ll lose their contract or be called crazy. Bravery is not being afraid. Bravery is overcoming your fear for your truth. This Ye with the blue paint on my face."

He continued: "These shoes represent the disrespect that people in power have to the talent. This shoe is a fake Yeezy made by adidas themselves I’m not talking to DC about this either Kasper come talk to me. Happy Monday."

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