'Exact times' Tesco, Asda, Sainsbury's and Morrisons reduce food prices

A deals website has shared insights from their millions of customers to gather a hit list of the best times to go to UK supermarkets for big discounts. Hotukdeals, which has tens of millions of active users, shares the best money-saving hacks and live discounts as they see them.

Consumer deals expert Dan Evans said: "'This is what the hotukdeals community is about, it shares practical, community-sourced tips and tricks on when, and where, to find in-store discounts and also highlights useful apps, for finding free or discounted surplus food. "It also promotes food waste reduction while helping people save money, making it both financially and ethically valuable for all."

Here are the best time to bag supermarket bargains, according to hotukdeals users.

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Tesco

Around 6–7pm - final reductions after 8pm Discounts get deeper throughout the day; yellow stickers added mid-to-late afternoon, reports Devon Live.

Sainsbury's

First reductions from 1pm; biggest discounts after 7–8pm. Final markdowns often up to 75% off before closing.

Morrisons

Reductions start early afternoon (12–2pm); biggest cuts around 6–7pm Clearance shelves tend to appear near bakery and fresh produce.

Asda

Initial markdowns 9–11am; major discounts from 6–7pm, sometimes laterYellow stickers commonly appear in meat/deli/chilled sections.

Aldi

Reductions throughout the day, no set time; best chances early morning or just before closing. "Red sticker" deals are more limited than larger chains.

Lidl

Final reductions usually first thing in the morning (especially Sundays).

Waitrose

Markdowns begin after 3pm, with optimal savings discovered around 6–7pm Waitrose typically reduces items more conservatively, though final discounts can be large.

Co-op

Late markdowns frequently from 5–6pm Reduced items differ by store size and manager discretion.